Sunday's Hollywood Casino 400 at Kansas Speedway continued NASCAR's impressive television ratings story with the race generating a larger audience than last season's fourth race of the Chase. It marks the third time during the Chase that TV numbers have grown from 2010:
From News Release
ESPN's live telecast of the NASCAR Sprint Cup Series race at Kansas Speedway on Sunday, Oct. 9, earned a 3.1 household coverage rating, averaging 4,173,000 viewers, according to the Nielsen Company. The rating is up from a 2.7 for last year's Kansas race. This year, the Kansas race was the fourth event in the Chase for the NASCAR Sprint Cup. Last year, the fourth race in the Chase was at Auto Club Speedway in Fontana, Calif., and that corresponding race earned a 2.9 rating. Of the four Chase races run so far this year, the three that have been run and telecast and scheduled have all had ratings increases from last year. The first race of the Chase at Chicagoland Speedway was rained out and run on a Monday.
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