Tag:Kyle Busch
Posted on: June 14, 2011 11:17 am

Kyle Busch leads NASCAR exposure time

Posted by Pete Pistone

From News Release

ANN ARBOR, MI, June 14, 2011 -- Even before his most recent dustup, Kyle Busch had been the center of attention during this year’s NASCAR Sprint Cup Series broadcasts.  Interviewed longer and mentioned more frequently than any other driver on the circuit during the first 12 event telecasts of 2011, Busch parlayed the spotlight into $28.4 million of exposure value for his sponsors—some $6.5 million more than the next most sponsor-potent driver, Dale Earnhardt Jr.

According to research conducted by Joyce Julius & Associates, Inc. -- which has monitored every NASCAR race telecast over the last 27 seasons -- Busch’s sponsors, with logos appearing on his car, uniform and pit crew, etc., were monitored for eight hours, 30 minutes, 39 seconds (8:30:39) during live and replayed coverage of NASCAR’s Daytona 500 through last month’s Coca-Cola 600.  Additionally, Busch and the FOX TV crew verbally mentioned his sponsors on 95 occasions.

Joyce Julius calculates television exposure value by comparing the in-broadcast visual and verbal exposure to the estimated cost of a national commercial during the telecast and applying Joyce Julius Recognition Grading -- which takes into account such factors as size and placement of the image on screen, as well as brand clutter and integration of the brand into the activity.

Earnhardt Jr.’s cumulative exposure value ranked him second among all drivers with $21.8 million, based on 5.5 hours of on-screen time for his sponsors and 18 brand mentions.  The popular driver was third in interview durations (0:13:07), but interestingly, Earnhardt Jr. sat just seventh in total driver mentions (1,140).

Meanwhile, Trevor Bayne, despite starting only eight of the first 12 points races this year, rode the wave of his Daytona 500 win to earn $12.3 million of exposure value for his sponsors, the seventh-most among the drivers.  Bayne placed 20th in terms of cumulative sponsor on-camera time and 22nd in driver mentions. 

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Posted on: June 13, 2011 2:30 pm
Edited on: June 13, 2011 3:24 pm

Kyle Busch penalized six points, crew chief fined

NASCAR press release:

NASCAR has penalized the No. 18 team in the NASCAR Sprint Cup Series as a result of rule infractions discovered during post-race inspection Sunday at Pocono Raceway.

The No. 18 car was found to be in violation of Sections 12-1 (actions detrimental to stock car racing); 12-4-J (any determination by NASCAR officials that race equipment used in the event does not conform to NASCAR rules); and 20-12.8.1B (body height requirements – car failed to meet the minimum front car heights) of the 2011 NASCAR rule book.

As a result, crew chief Dave Rogers has been fined $25,000, while owner Joe Gibbs and driver Kyle Busch have been penalized with the loss of six championship owner and six championship driver points, respectively.

Statement from Joe Gibbs Racing:
“We brought the No. 18 car back to our race shop and have identified the problem which caused us to measure low during the post-race inspection process in Pocono yesterday afternoon. We have made NASCAR aware of our findings and we accept the penalty they have issued today.”

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Category: Auto Racing
Tags: Kyle Busch
Posted on: June 12, 2011 6:57 pm

Kurt Busch, Kyle Busch post Pocono comments

Posted by Pete Pistone

THE MODERATOR:  We now welcome here in the media center Kurt Busch, who finished second in today's race.           

Kurt, talk a little bit about the race itself and those last few laps.           

KURT BUSCH:  It was a great, hard-fought battle for us in the 22 car today.  Just a nice, steady run.  We were able to have smooth pit stops, not the greatest, but smooth.  We had a great-handling car at certain points of the race, a little tight here, a little loose there.  Just a great genuine day for our team to run in the top five all day.           

It's pleasing to see that result.  I'm exhausted.  It was a great, hard-fought battle with Jeff Gordon at the end.  It started about 130 laps in, about 70 to go, where we were able to take the lead, stretch it out.  Then there was a caution.  The 24 beat us out of the pits.  It was a great battle.           

I thought we could gain on him after 15 laps into the run.  We were able to do that most of the day.  We were able to do that again at the end, but we just couldn't close the gap far enough.  The old 'Golden Boy' had it in him today.  He ran strong.  It was a very genuine battle that we had.          

Neither one of us slipped those final few laps.  It was just one of those, I'm giving it all I got and I can't close the gap.  Interesting day with shifting.  Shifting quite a bit today, keeping track of the temperatures, the revs on the engine, fuel mileage as well, a lot to balance inside the car.           

THE MODERATOR:  We're also joined by Kyle Busch, who finished third in today's race.           

Kyle, talk about the race itself and those last few laps.           

KYLE BUSCH:  For us, we had a long way to come from.  We started deep in the field, worked our way up toward the front steadily and methodically much of the race.  Had good pit stops all day.  The guys did a good job of giving me the right adjustments, helping the car drive a little better each and every pit stop.           

The restarts helped us.  We passed a few cars there.  That last restart there we seemed to get most of our track position, then all we had to do was pit one more time.  Some guys short-pitted and some guys long-pitted.  We went right in the middle.           

Kurt was so much faster than I was that last run of the race, wasn't going to do me much to hold him up.  Tried to let him go to try to catch the 24, make a race out of it for you guys.  We didn't have much to keep up with those guys there at the end.  We made sure to keep the tires under it, keep the car in one piece, bring home a solid third.           

THE MODERATOR:  We'll open it up for questions.            

Q.  Kurt, can you talk about the accomplishment of what Jeff Gordon did today, ties him for all time wins with Waltrip and Allison.  As a former champion, can you talk about your battles with him over the years.           

KURT BUSCH:  It's impressive to see what he's done over his career, not just in this decade, not in the 2000s, back all the way to the '90s.  He's a true legend in our sport, a four-time champion.           

When I came in as a rookie, I set the bar to try to compete with him, to race against him the best I could.  We've had our good and tough battles on the track.  Today I wanted more.  I wanted to get up there and race with him hard, show him that he's going to have to work harder to get these wins in the latter part of his career.  But he's Jeff Gordon, he's that good.  The team is solid.           

It's amazing to see that accomplishment, that he's done that here in the current age.  It seems like all the guys that have got those 200, 105, 84 wins, those all came in the mid portion of how our NASCAR series developed, not the early portions of the '50s and '60s, but '70s, '80s and '90s.            

Q.  Kyle?           

KYLE BUSCH:  It's great for Jeff, really good for those guys.  Those are my five guys, Alan Gustafson, Lee, a couple of the other guys, too.  It's great to see those guys have a good day and get a win.  I would have liked to have seen Kurt get up there and give him a run for his money.           

But certainly it's harder and harder to win in this day and age.  We seem to see it every year.  But some years some teams have really special years, like myself in '08, I think it was Kurt in '04 or '05, that he won seven or eight races.  Denny Hamlin, Jimmie Johnson has done it.  You have those special teams that can do it in some years, but it doesn't happen all that often.            

Q.  Kurt, I know after last week when you had to pit late, you still said after the race it was good to have a car that ran up front most of the day.  When you put that race and this race together, is it fair to say do you think you've turned a corner?           

KURT BUSCH:  They're a great two weeks.  I feel like we've got what we need to continue moving forward.  It's not all there.  We still need to have A pluses in all areas of our team, whether it's the motor department, aerodynamics, pit crew, crew chief-driver communication.           

To run for the win the last two weeks in a row and have two poles, it's pretty solid.            

Q.  Kyle, what was going on with you and Kevin early in the race?  NASCAR said just to race the race.           

KYLE BUSCH:  I'm not really sure to be honest with you.  I was running my own race.  It was another car I had to pass.  Seemed like he was trying to make it awfully difficult on me.           

There's a couple times where I just had to back off and wait, got back to him and tried to pass him again.  Maybe kind of shows his character and who he is, how he feels he needs to race on the racetrack.  But it's not my fight.  He's trying to turn it into one.            

Q.  Kyle, do you feel you're starting little by little to figure this place out now?           

KYLE BUSCH:  This isn't one of my best.  Today we had a good run.  That's all I could ask for.  I can't say enough about Dave Rogers, the work he did this weekend.  We both did a lot of work.  I stayed up studying a lot of stuff.  He did as well, too.  Talking with Mike Ford, Denny Hamlin, getting those guys to really help us out.           

It was a shame to see Denny have his problems that relegated him to deep in the field with a flat tire after a pit stop on pit road.  That was a shame.           

They helped us an awful lot, gave us a lot of notes to go off of, a lot of things to try.  It was up to me and Dave to put it in the car and up to me to make it work.            

Q.  Carl Edwards came in here with a 40-point lead.  Given his DNF today, how is it going to help the rest of the team fall into place, top five?           

KURT BUSCH:  How did he have problems?  Engine issue?  That's one concern all of the of us had in the back of our minds today with the extra shifting.  You could leave it in third gear longer.  It was a concern all day long.           

When the points leader has problems, everybody's just chomping at the bit, licking their lips, going, Wow, look at this, I'm right back in this.           

When you're having good runs like we are, my little brother, just plugging away, that helps you feel more solid when you get to the month of August after you get through the Brickyard, making that summer run to the Chase.           

Right now it's all about consistency.  I'd like to break through and get a win just to help us feel more confident in our Chase position.  When the points leader has trouble, everybody benefits from that.


Posted on: June 12, 2011 6:21 pm
Edited on: June 13, 2011 11:06 am

Kyle Busch fails Pocono post race inspection

By Pete Pistone

Kyle Busch's third place finishing car in Sunday's 5-Hour Energy 500 at Pocono raceway failed postrace inspection. Busch's Joe Gibbs Racing Toyota was found to be too low after NASCAR officials inspected it three times following Sunday's race.

Busch's left front was too low and NASCAR will take the car back to its R&D Center in Concord, N.C. While he will be allowed to keep his third place finish a fine and points penalty will more than likely be assessed.

"It's the last thing I expected -- I have as many questions as you," said crew chief Dave Rogers.

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Posted on: June 10, 2011 11:02 am

Richard Childress comments on Busch altercation

By Pete Pistone

Richard Childress met the media Friday morning at Pocono Raceway and in a brief statement addressed his altercation with Kyle Busch last week in Kansas. Here is what the team owner said during the session:

Here's the deal: I'm going to make a statement on this deal. I appreciate everyone's patience on this deal in the last week when I couldn't talk to everyone. 

I guess the main thing is I take all the responsibility for my actions last week. I'm very passionate about this sport, I'm passionate about our race teams, our fans. And I let my emotions come in front of my passion. But that's behind us. 

I guess the next thing is the fine that was levied against me, I'm going to pay it personal. I agree that NASCAR should have done something with me.

I don't agree that they didn't handle the situation that happened on the cool-down lap. 

With that said, we had a lot of fans to send in donations last week toward our fine. I'm going to pay it personally. All that money that's been sent in that's still coming in, we're going to take it and donate it to the Childress Institute for Pediatric Trauma. At least in every bad situation, something good will come out of it. 

Hopefully, Kyle and myself will both end up learning something from this. 

Thank y'all very much, and talk to you later. See ya.

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Posted on: June 6, 2011 3:29 pm
Edited on: June 8, 2011 11:06 am

Idle Thoughts: NASCAR sends wrong message again

By Pete Pistone

If you’re looking for a line to cross that will provoke the wrath of NASCAR, stop wasting your time. 

There clearly isn’t one. 

Drivers purposely running into each other in retaliation on the race track? 

“Have at it Boys.” 

Competitors taking sports cars out for 128 mph joyrides on public highways with 45 mph speed zones? 

Enjoy the ride. 

Team owners slugging drivers in the garage area?

Make sure you don’t lose your jewelry. 

There’s a Wild West mentality going on in NASCAR these days and the sanctioning body doesn’t seem to mind one bit. 

For nearly two years the payback and on-track retribution of the “Boys Have at It” era has continued to escalate. 

What began as a slogan to describe NASCAR’s intent to loosen its reins on competitors and not over regulate the sport has morphed into a free for all that has spawned paybacks on the race track as well as fisticuffs in the garage area. 

The latest example came on Saturday when team owner Richard Childress decided he’d seen enough of Kyle Busch’s antics and decided to deliver a knuckle sandwich in the Kansas Speedway Camping World Truck Series garage. 

According to witnesses not since Nolan Ryan delivered a whipping to White Sox third baseman Robin Ventura for making an ill-advised trip to the pitcher’s mound back in the day had a more senior member of the sports world dispensed such a beating to someone several years his junior. 

NASCAR’s reaction to the altercation? 

You guessed it, not much. 

The die was probably cast on Sunday when the sanctioning body allowed Childress to remain on the grounds at Kansas, although “in a restricted manner.” The logic given was that since RCR did not have another senior management type at the track, sending Childress away would be unfair to the organization. 

So with that response perhaps we shouldn’t be surprised that the final punishment handed out on Monday was not a suspension of any kind but simply a $150,000 fine and the laughable “probation” period that NASCAR hands out like Halloween candy. 

Childress will pay his fine, which for the record is the second highest in the sport’s history trailing only the 200k  NASCAR hit driver Carl Long with when he showed up at the track with an engine that was off specifications by 0.17 cubic inches. By the way Long was also originally suspended 12 races for that infraction before the sentence was cut to eight events. 

However Childress will be back at work this weekend much lighter in the wallet but really none the worse for wear. 

The same cannot be said for NASCAR. 

Yet again the sport of stock car racing has put itself in a bad light and the spotlight has been taken off the product to another sideshow production. It no longer matters who wins a race. The real story is what controversy, fight or other distraction NASCAR is involved in each week.

There isn’t another sport in the world that would tolerate the behavior on and off the track that has gone on in NASCAR this season. But rather than step in, make a statement and do its best to police itself and its image, the best NASCAR can do is hand out hollow justice and reinforce empty policies. 

When Kyle Busch made headlines from coast to coast with his 128 mph speeding ticket two weeks ago, NASCAR didn’t even make an attempt to address the situation even though, whether right or wrong, the sport received a ton of bad publicity and in many cases was ridiculed. 

What was obviously a dangerous situation was ignored and in the process sent a message that perhaps NASCAR condones such behavior.  Silence is not always golden. 

Instructing Busch to take part in public service announcements as an advocate of safe driving or talking to school groups about highway safety would have been the responsible thing for the sanctioning body to do. 

When competitors decide to use their fists to get their point across in any other sport with the exception of hockey, there are repercussions. 

However in NASCAR such behavior seems to be actually encouraged. Oh and that encouragement isn’t limited to simply the people behind the wheel. As the Childress altercation clearly indicates, team owners are welcome to participate as well. 

Imagine any other team owner in any other professional sport being involved in a fight like the one Childress was in on over the weekend. How long would the NFL or NBA or Major League Baseball wait before banning that owner from attending games or conducting business at an event? 

If you answered instantly you’re today’s big winner. 

Richard Childress is one of the most respected people to ever spend one minute in the NASCAR world and rightfully so. He’s a pillar of the community, one of the sport’s biggest contributors and a future Hall of Famer. 

He did not conduct himself in a manner that reflects any of those accomplishments on Saturday. It is NASCAR’s job to ensure its participants, especially at the level of team ownership, maintain a decorum of civil behavior as representatives of the sport.

NASCAR did nothing to indicate it cares one iota about such matters and by doing so has added to a track record that long ago crossed the line of embarrassment.

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Posted on: June 6, 2011 11:32 am

Kyle Busch reaction to Childress incident

Posted by Pete Pistone

Kyle Busch made an appearance on SPEED's "NASCAR Raceday" program Sunday morning to give his side of the altercation with Richard Childress after Saturday's Camping World Truck Series race in Kansas:

Posted on: June 5, 2011 10:41 am
Edited on: June 5, 2011 4:31 pm

NASCAR responds to Childress, Kyle Busch incident

Posted by Pete Pistone

NASCAR president Mike Helton addressed the media at Kansas Speedway Sunday morning in the aftermath of Saturday's incident involving team owner Richard Childress and Kyle Busch.

The sanctioning body will allow Childress to remain on the grounds today during the running of the STP 400 but plan on taking further action later in the week.

Helton said in NASCAR's view Busch did nothing to violate the probation he is currently on from his incident with Kevin Harvick at Darlington.

“After last night’s incident we began looking into it through the evening and as recent as 15 minutes ago meeting with different parties," Helton said. "We’ve concluded that the driver of the 18 truck, Kyle Busch, did nothing to provoke or cause the reactions, in our opinion, would have violated probation, did nothing that warranted the actions of Richard Childress. So, once we get today’s race concluded, which is the focus of today we’ll have to decide what NASCAR’s reaction to Richard Childress as a member of NASCAR and an action against another NASCAR member.

“The biggest topic today certainly through the conversations outside the incident itself was to be sure that today’s event went on correctly and safety for everybody involved and both the Richard Childress Racing and Joe Gibbs Racing organizations _ we’ve been clear to them that both Joe Gibbs and Richard Childress meet with their teams to be sure that nobody from their organization felt like that there was anything that needed to be done on their side. So, we’ll focus on today’s race now and then quickly, maybe more quickly than normal, come back with our reaction as it relates to NASCAR member Richard Childress.

Here is the full text of NASCAR's official statement:

"NASCAR has reviewed the incident involving Richard Childress and Kyle Busch after the NASCAR Camping World Truck Series race Saturday at Kansas Speedway. We have met with all parties involved and have determined what happened yesterday is unacceptable and will not be tolerated by NASCAR.

"Richard Childress’s actions were not appropriate and fell far short of the standard we expect of owners in this sport. We have met with Childress this morning and made our position very clear to him. Further, we expect he will make it clear to all in his organization to ensure this situation does not escalate any further. We will announce our actions regarding this incident Monday.

"Kyle Busch remains on probation with NASCAR and we continue to watch his actions carefully. However, we have determined that Kyle’s involvement in this incident does not violate his probation and no further action is required."

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